Email marketing is one of the most effective marketing strategies for connecting with and growing a company’s customer base. With 3.9 billion daily email users, it’s no surprise that many business owners focus their marketing efforts on developing effective email marketing campaigns.
While email marketing has proven to be beneficial, many business owners are still unsure whether cold emailing is effective for business. Here’s a quick rundown of what cold email is and whether it can help your business.
What exactly is cold email marketing?
A cold email is one that is sent without the recipient’s explicit prior permission to send it or without previous contact with the recipient. Cold emailing is essentially the same as cold calling, except it is less intrusive, making it a better marketing strategy for many businesses and less labor-intensive.
Cold emailing is popular among businesses because it allows them to cover more ground in less time. Finally, building an organic email list takes time and requires proper nurturing. Unfortunately, many business owners are too busy to wait for their email list to grow.
Is Cold Email Marketing Effective?
The quick answer is yes. Cold email marketing, when done correctly, can be an excellent way for businesses to reach out to prospects. Users spend a significant amount of time sifting through their inboxes. This alone should be reason enough for business owners to prioritize cold emails. According to the 2019 Adobe Email Usage Study, Americans check their work email at least three hours per day, while they check their personal email at least two hours per day.
Businesses can get in front of their ideal customers and improve their response rate by using cold emails on a regular basis.
Another advantage of cold emailing is that it is persistent and can directly reach your target audience. For example, social media campaigns are an excellent way to reach a large number of people in a short period of time. Businesses, on the other hand, cannot predict whether or not users will be online to view the campaign. Cold emailing places your message directly in the user’s inbox, reducing the likelihood that they will miss your pitch.
Businesses, for example, can examine metrics such as delivery, open, click-through, and bounce rate. This data can help businesses scale and improve their email marketing campaigns in order to achieve better results in the future.
Cold email marketing is also trackable, which is critical for business growth. Cold emailing data can be used by businesses to improve their email marketing campaigns in the future.
Just because you’re sending a cold email doesn’t mean you shouldn’t put effort into building a targeted email list. Your email list should include a specific buyer persona, as this will likely increase your open rate. Simply summarise the characteristics of your ideal customer to define your buyer persona.
Improve your marketing strategies with Cold Email and take it ahead.