An email marketing campaign is a coordinated set of individual email messages that are sent out over a set period of time with a single goal in mind. These specific goals or calls-to-action (CTAs) can include things like downloading a white paper, signing up for a webinar, or making a purchase.
To achieve the campaign’s goal, each email must have a well-written subject line, focused content, and a specific call to action.
A subject line, like most digital content, should strike a balance between informative and intriguing, entice people to click without over-or under-promising what’s inside. Those who do not accurately represent what is on the inside will be judged accordingly.
Focused content should be relevant to both the overall concept of your email marketing campaign and to your target audience as a whole. Marketers may choose to use dynamic content in many email campaigns to appeal to different segments of their audience.
How does an email marketing campaign work?
A call-to-action (CTA) in an email marketing campaign is intended to move the reader closer to a point of conversion – whether conversion means becoming a lead, becoming a customer, or becoming a repeat customer.
How do I launch an email marketing campaign?
Begin by concentrating on your email list. Make each email feel more personal by using segmentation and personalization. You’re well on your way to a successful email campaign once you’ve segmented your list and personalized your email campaign.
How long should an email campaign be?
Because most email campaigns consist of a single email or a short series of emails, the answer varies depending on what your contacts have signed up to receive from you. It’s not uncommon for an email to contain 1,000+ words if it’s a newsletter. However, if the emals are geared toward e-commerce and the goal is to persuade the contact to make a purchase, a copy length of 50-100 words can be effective.
How do you write a successful email campaign?
- Customize the sender’s “from” name so the recipient remembers who sent it to them.
- Change the recipient’s “to” name.
- Create a subject line and pre-header text that emphasizes the benefits.
- Create a compelling body copy that the recipient expects.
- Concentrate on writing emails that get opened and prompt action (avoiding email inbox filters)
How do I set up an email marketing campaign?
- Create an email list of potential contacts.
- Define the objectives of your email campaign.
- Divide your email list into segments based on contact information.
- Make your emails more unique.
- Send out relevant and useful emails.
Create a subject line that encourages contacts to open their emails.