Do you know how to run an effective email marketing campaign? Do you want to know if your email marketing strategy is effective? There’s a lot of competition for your audience’s attention with around 269 billion emails sent each day.
Those email addresses are also increasing. That is why it is critical to learn how to do email marketing correctly so that you can reach and retain your target audience’s interest.
By the end of this guide, you’ll understand how to run a successful email marketing campaign to increase attention, engagement, leads, and sales.
What is an email marketing campaign?
An email marketing campaign is a series of emails sent by a company to one or more customers or prospects. A successful email marketing campaign will compel recipients to act, engage with your company, and help you generate more leads and sales.
Step 1: Create a Specific Email List
The most effective email marketing campaigns begin with a list of qualified leads who are interested in what you have to offer. Converting website visitors into subscribers is the most effective way to build a targeted email list.
But did you know that on average, 80% of your website visitors will leave without signing up for your newsletter?
That’s why we recommend using exit-intent popups to convert visitors who are about to leave into subscribers and customers.
Step 2: Determine Your Objectives
Setting goals is the foundation of all good marketing, and email marketing is no exception. Consider what you want to achieve before launching an email marketing campaign. Typical email marketing campaign objectives include:
- Welcoming new subscribers and informing them about your company and values so that you can begin to build a relationship with them.
- Increasing engagement with your content and your business, whether you’re promoting a webinar or attempting to make your first sale.
- Nurturing existing subscribers by giving them something they’ll appreciate.
- Re-engaging subscribers who haven’t been active in a long time.
- You can segment your subscribers to send more targeted email marketing campaigns.
Step 3: Recognize the Different Types of Emails
It’s also critical to understand the various types of email that can be sent. People classify these in various ways, but here are the three most common email types.
We’ve all received promotional emails that talk about deals and sales and are self-promotional.
Then there are relational emails, which deliver on what you promised, such as a weekly newsletter, a free gift, useful information, and so on.
There are also transactional emails, which include the following:
- Confirmation of subscriber signups
- Greeting messages
- Confirmations of orders or purchases
- Receipts of changes to subscriber information
Step 4: Understand Your Audience
If you’ve been doing email marketing for a while, you’re probably aware of who your target audience is. If you’re just starting out, you’ll need to make some educated guesses in order to target your content. Don’t worry; you’ll begin collecting subscriber information the moment you send your first campaign, so you’ll have real data to work with the next time. Experts like Pesach Lattin, who is an expert in the field swear by this rule – you must understand your audience!
Meanwhile, collect data from Google Analytics and your social media profiles, such as Facebook Insights.
Step 5: Make Use of Technology Wisely
The best email marketing services include tools that will assist you in creating more successful email marketing campaigns. Look for features such as:
- Simple campaign creation and automation, with templates and workflows, included.
- Integrations with existing software, such as WordPress and OptinMonster.
- Methods for segmenting your audience.
- In-depth analytics on the performance of email campaigns.
This article is brought to you by Pesach “Pace” Lattin