Looking for the most effective growth marketing strategies for generating leads and driving business? This article will guide you through the best marketing strategies for any business situation, whether B2B or B2C! There are two routes listed below, one for B2B businesses and one for B2C businesses. Click or scroll to learn about the strategies that are appropriate for your business situation and to investigate the best approaches to implement for your company’s marketing strategy.
Content Marketing
To influence purchasing behavior, content marketing prioritizes education overselling. This strategic marketing approach focuses on developing and disseminating information relevant to prospects’ needs in order to attract those who are most aligned with — and likely to purchase — your product or service. Because communication is ongoing, content can be tailored to reflect what you learn about leads over time and can take many forms, including infographics, webpages, podcasts, videos, blogs, white papers, webinars, and eBooks.
Inbound marketing
Inbound marketing is by far the most effective B2B marketing strategy because it capitalizes on the strengths of the other nine strategies to attract, engage, and delight customers. Inbound marketers, unlike traditional marketing methods and even the other strategies listed here, earn the attention of customers and draw them to a company website by producing and providing meaningful content. Inbound invites visitors in rather than annoying them with interruptive traditional advertising because messaging is relevant and appears in the right place at the right time.
Social Media Marketing
Social media marketing focuses on providing users with valuable content that they want to share on their social networks, resulting in increased visibility and website traffic. Social media shares of content, videos, and images also have an impact on SEO efforts because they frequently increase relevancy in search results within social media networks such as Facebook, Twitter, LinkedIn, YouTube, and Instagram, as well as search engines such as Google and Yahoo.
Social media marketing is effective because it does the following:
- Lowers marketing costs while increasing lead generation
- Provides metrics that provide businesses with additional market insight.
- “Humanizes” brands and encourages conversions.
Search engine Optimization
SEO, or search engine optimization, is the process of increasing awareness of — and traffic to — a specific website by ensuring that it appears among the top unpaid (or “natural”) search results on search engines such as Google, Bing!, and Yahoo. While it is commonly misunderstood that SEO is a stand-alone marketing tactic, it is the result of many tactics working together and is essential to an effective inbound marketing strategy.
While social media, email, banner ads, and other marketing tools all drive traffic to websites, SEO visibility is especially important because search engines are the primary way users navigate the Internet. SEO automatically expands your audience in a relevant, targeted manner — they self-identify as being interested in your product or service.
Account-Based Marketing And Retargeting
Account-Based Marketing (ABM) is a B2B strategy that uses highly personalized campaigns to target a specific set of accounts. It provides a number of benefits to marketing and sales teams, including a faster sales process, cost-effectiveness, and more efficient use of marketing resources. Despite everything else ABM is, it’s important to remember that ABM is not the same as targeted outbound marketing. It is much more strategic, employing techniques such as online retargeting to personalize marketing efforts.