It’s only natural that the beauty industry will be influenced by technology as customers continue to adopt daily technology such as virtual assistants, virtual wallets, and even virtual currency such as Bitcoin. The beauty market is evolving, and corporations are implementing everything from virtual ‘try on’ apps to artificial intelligence. The beauty business is embracing our digital age, from commercially available drugstore products like Neutrogena giving light therapy acne masks to aesthetic practices combining several technologies for their dermatological procedures. Let’s see how it is changing the makeup sector.
Printed Makeup
Procter & Gamble debuted the world’s first handheld makeup printer for your face at the 2019 Consumer Electronics Show in Las Vegas. The Opté Precision Skincare System, also known as the Opté wand, includes a built-in camera that takes 200-frame-per-second photographs of your skin while a computer analyses the data. The device can identify anything from skin pigmentation to aging spots using this data and cover them smoothly as you pass the device over your skin. What’s the end result? Instantly obtain a flawless cosmetic base without the hassle of blending or finding the proper foundation tone.
Customers’ shades are matched using digital scanners.
Skin tone analysis is changing with technology as the need for individualized cosmetics grows. The days of swatching bacteria-infested testers on your jawline to discover the ideal skin match are long gone. Instead, companies like NO.7 and Lancôme are launching handheld colorimeters that scan your skin digitally. Simply go to your local drugstore and ask for a shade match from the salespeople. The information from the device will be forwarded to a machine that will create your ideal foundation shade.
In dermatological offices, modern ‘all-in-one’ equipment offers a wide range of treatment possibilities.
Multi-application devices are becoming more prevalent in dermatological procedures as technology advances. According to a recent survey, 87 percent of physicians prefer multi-application devices to single-application devices since they may perform multiple skin treatments with one system. Candela’s Nordlys System, for example, combines three basic technologies and is pre-configured with aesthetic and dermatologic treatments. Not only do these presets ensure consistent results, improved patient comfort, and ease of use, but this platform technology also allows physicians to scale up their business by purchasing only the handles they require.
Apps to ‘try on’
Manually swatching beauty products takes time, and it’s tough to see the shade on your face while shopping for makeup online. Virtual try-on apps are increasingly being introduced by firms like Sephora and L’Oréal, allowing users to experiment, shop, and share their own unique cosmetic looks. These synthetic overlays are becoming more realistic and precise as facial tracking technology advances.
5) Hairbrushes with intelligence
Smart hair brushes aren’t just for smoothing hair; they also serve as a personal hair coach for each user. These extremely advanced hair brushes are equipped with sensors that can detect frizz, split ends, breakage, and general hair quality. Smart hairbrushes, in addition to massaging your scalp as you brush your hair, use an accelerometer and gyroscope to analyze the user’s brushing patterns and brush strokes (movement and vibration detectors).