It’s time to set up an Instagram account if you sell a product, have a store, or want people to recognize your brand.
- Recognize your target audience
Your content should be tailored to your ideal buyer. Take the time to figure out who your current audience is and try to imagine who you want them to be. When using Instagram for marketing, consider whether your followers are potential buyers or can help you build your brand in some way.
Here’s a method for learning more about your target audience:
Test out Instagram Insights.
This tool provides some fascinating insights into who is following and interacting with your account. These are some examples:
Impressions: The number of times your content was viewed.
Website clicks: The number of times the link in your business profile has been clicked.
Follower activity: How frequently your followers log in to Instagram on a daily basis.
Video views: The number of times your video content has been viewed.
How many people have saved your posts?
Insights also include demographic data so you can see where your followers are coming from, their age, and gender.
- Communicate with them rather than at them.
It is critical to engage with your followers, and spamming them with sales posts will decrease engagement. Experiment with these methods to increase interaction.
Please share their photos.
When they post great content themselves, it shows your appreciation. It will improve your brand’s image by demonstrating that you pay attention to your audience.
Hold competitions
Asking for interaction is the best way to get it. People enjoy having the opportunity to respond, and a little healthy competition goes a long way.
Simple Instagram competitions include:
“Caption this image or the best caption will win…”
“Tell me about a time when…”
“Tell us how you feel about this image.”
Use a different hashtag for each competition to make it easier to track responses.
Make use of relevant hashtags.
Hashtags aid in the organization and categorization of images and video content, making it easier to find content. They’ve almost become required if you want people to find your content. Here are a few examples of hashtag best practices:
Don’t go overboard: five targeted hashtags are preferable to 25 random ones.
Avoid overused hashtags: adding #love or #instagood is pointless.
Keep them relevant to the image and avoid spamming.
Understand when to post
A recent poll found that the best time to upload to Instagram is between 7-9 p.m. However, we do not recommend relying solely on a few pools. Determine the best times to post for your intended audience.
If you don’t want to use this tool, here are some uploading suggestions.
- Attempt to schedule non-work hours (lunch and evenings)
- Weekends if you’re a B2C company; probably not if you’re a B2B company.
- Wednesdays and Thursdays appear to be the best days for engagement.
- Engagement is generally lowest between 3 and 4 p.m.
Include call-to-actions.
CTAs (Calls-to-action) are statements that are intended to elicit an immediate response from the person reading or hearing them. It’s used in business as part of a marketing strategy to entice your target market to act. A good CTA instructs them on what to do next. Following are some examples:
The link is in the bio. Instagram only allows you to upload one link to your account – the one in your bio. As a result, inform your followers of where they can find it.
Coupon Codes This is an excellent method because it allows you to track the response.
Comment vs. Like It’s a simple way to boost participation.